A Digital Asset Management system is essential to modern marketing and advertising operations. With DAM one can:

• integrate and manage media sharing across geographies, product campaigns, sales channels and media.
• coordinate media and messaging for global product launches across regions, languages, outside agencies, internal partners
• convert among and between all major media formats to deliver the right format at the right time
• service critical VARs with customized marketing collateral that meets corporate guidelines
• ensure latest and best internal presentation are always easily located and available for critical business meetings where-ever or when-ever they occur
• secure, track, and audit use of valuable intellectual property and brand assets

In addition to enhanced capabilities and effectiveness, Digital Asset Management typically provides a quick return on investment simply by eliminating cost of making duplicates and shipping to points of consumption.

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  Chrysler

  Opportunity: As an American icon with 80 years of automotive product history, Chrysler has amassed over 800,000 images documenting the company's growth, its cars and trucks, and its brands. However, with the advent of digital imaging the collection began to expand rapidly and at the same time the older printed pictures and photographs were starting to deteriorate. Chrysler needed to find a solution to store, preserve, and effectively manage these valuable assets.

  Solution: Artesia DAM provided Chrysler with a flexible, scalable solution to manage the company's vast digital archives and give geographically dispersed user groups easy access to digital assets. The unified asset repository and standardized workflow tools have significantly streamlined processes for Chrysler's marketing managers, creative directors, and external advertising agencies. Not only does Artesia DAM help ensure that existing content is accessible and effectively reused, but it has also shortened cycle times in producing marketing collateral and continues to assist in preserving the brand Chrysler has worked so hard to build.

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  Whirlpool

  Opportunity: With annual sales of more than $19 billion and more than 73,000 employees across the globe, Whirlpool is the world's leading manufacturer and marketer of major appliances and products in adjacent lines of business. Whirlpool created a global network consisting of hundreds of partners to support sales and marketing efforts for all its brands and products. However distributing brand assets to such dispersed and diverse markets had become challenging for Whirlpool, and maintaining usage restrictions, version controls, and brand consistency was becoming even more difficult. Whirlpool needed an enterprise-class marketing solution to manage all the digital assets responsible for delivering brand experience and messaging for thousands of products across multiple channels, mediums, and geographies.

  Solution: Whirlpool found the solution to its marketing asset management needs in Artesia DAM. The robust Digital Asset Management solution has helped the company drastically reduce costs associated with brand asset fulfillment and requests, and has saved Whirlpool even more time and money by expanding brand asset reuse. Whirlpool is able to provide its global partner network with a higher level of service and support, and at the same time, strengthen the safeguards that protect the company's brands against unauthorized use.

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  Herman Miller

  Opportunity: Herman Miller is well-known for its innovative approach to designing and manufacturing furnishings and interior design products for use in home, office, educational, institutional, and healthcare settings. The company's broad range of products and services generate nearly $2 billion in sales every year through sales offices, dealerships, and operations in more than 40 different countries. As Herman Miller's product lines have become more diverse, the product information and support collateral that accompanies them has grown as well. However, the operational processes behind information approvals and delivery did not scale effectively, and resulted in inefficient systems for accessing the most current product information available. Herman Miller required a technology solution to optimize the company's methods for making manufacturing, product, and textile information available to internal users and external partners worldwide.

  Solution: Herman Miller used Artesia DAM's enterprise-class framework to establish a Manufacturing Product and Textile Image Library leveraging the power of the Web. After implementing the Digital Asset Management solution, the company's operational processes were streamlined to make vital product, design, and marketing assets easily accessible. Artesia DAM gave Herman Miller's partners the autonomy to locate approved product information to provide even better service to on-site customers throughout the world.