The traditional publishing sector was among the first to embrace Digital Asset Management as a valuable tool in the late 1990s. Today, enterprise Digital Asset Management are found within most major publishing groups and are considered critical in managing the core assets of these enterprises, specifically:

• Preserving core published content in formats that can be transformed as needed
• Discovering and coordinating what has been published, by whom, when, and the associated rights
• Reduce errors, distribution costs, and time in creating re-prints and new editions

Today the best Digital Asset Management solutions do not even require the core internal and external creative groups to leave their desktop environments. Artesia DAM, for example, provides the ability for the creative groups to work within their creative authoring tools while providing a seamless integration to store and manage both the work in progress and finished assets. This allows for speedier search, reuse and repurposing of the correct assets the first time.

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  Scholastic Corporation

  Opportunity: Scholastic Corporation is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic Library Publishing needed a cross-departmental tool to integrate seamlessly with its existing authoring tools to maximize efficiency of the overall editorial process that includes content, production, legal, and management participants. Scholastic's existing solution involved hundreds and thousands of articles and images in folder structures that had the risk of accidental overwrites, lacked integration with approval workflows, and did not deliver content in standard formats.

  Solution: Artesia designed and implemented a product management system based on Artesia DAM that would allow Scholastic to manage their product assets, perform editorial changes and send articles for approval workflows. Integration with Scholastic's existing authoring tools was built using Artesia's extensive SDK interface in Java. Scholastic users were able to easily search for articles from the native tool interface, securely check out, edit, validate links and check articles back into the Digital Asset Management repository.

  Artesia also built a delivery process that pushes content from the system in a standard format so that content can be read by downstream processes to either publish to the web or for print medium.

  Artesia's Creative Desktop for the Mac, along with plugins for Quark, InDesign and Adobe Illustrator, allows Apple users to check out content from Artesia, edit layouts, and check them back into the system. The system automatically detects if any of the associated graphics already exists and automatically links the assets to the layouts, thus saving valuable space on the server.

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  Meredith Corporation

  Opportunity: As one of the leading media and marketing companies in North America, Meredith Corporation has business interests in magazines, book publishing, television broadcasting, integrated marketing, and interactive media. With the advent of digital media, Meredith came to the realization that while it was successfully creating new digital content, it was not effectively caring for the content in the company's extensive library, which already had over 800,000 assets and was increasing by over 200,000 assets per year.

  Solution: By introducing Artesia DAM, Meredith translated the promise of Digital Asset Management into significant savings and incremental revenue through new publishing and marketing products. The company immediately realized cost savings around the creation, access, and processing of content, as well as by reducing stock image licensing needs. The Digital Asset Management solution allowed new revenue streams to be identified at a lower development cost through repurposing already created and owned content. Meredith was also able to improve processes and increase efficiency throughout the production lifecycle by reducing and, in some cases, completely eliminating redundant tasks. The reduction in cycle-time for creating prototypes for Advertising, Sales, and Promotion brought previously distinct organizational units much closer.

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  McGraw-Hill

  Opportunity: McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional learning. Their technical innovations are changing the way people learn, with e-books, online tutoring, customized course Web sites and subscription services. They are also a leading provider of reference and trade publishing for the medical, business, engineering and other professions. The people responsible for creating all of these types of learning mediums were looking for a system in which they could reuse digital media objects, build courseware, integrate projects into specific workflow situations and build custom curriculums to all types of educational departments.

  Solution: Artesia DAM has become the backbone for McGraw-Hill's solution system which fully integrates into everything from the creation and design of assets to the finished product. The system is used for projects of all types-from those for specific states' textbooks, specific grade levels, or business and professional books. Although the use of Digital Asset Management has brought many benefits ranging from timeliness to quality and from new revenue opportunities to easier collaboration, it is worth noting that the savings just from reuse of digital assets itself has created a net positive return on investment.